When the grand story of enshittification is told, a good early iteration was the adding of Rutgers and Maryland to the B10. What a cynical ordeal...
Posted on September 3, 2026 at 09:28:20 PM by jjwalker
This massive, uber profitable billion dollar enterprise adds two complete nothing programs not to add more viewers - but more NON viewers!
They got the B10 Network on the basic cable tiers in DC and NYC and made bank (for the few years until that model thankfully blew up), even though those weren't huge college football cities and had no previous connection to the B10, and didn't even much of a built in fan base for those programs.
But the old lady watching black and white movies all day suddenly had to pay 5 more bucks per month! Cha-ching!
Back to the board
Thread:
-
When the grand story of enshittification is told, a good early iteration was the adding of Rutgers and Maryland to the B10. What a cynical ordeal...
- By jjwalker
September 3, 2026 at 09:28:20 PM
Log in to reply.