The Rhino personnel did its job by giving Bryce nearly 5 full seconds to release the ball. (And the football's trajectory gives receivers additional time to get in position for the scrum.)
Here's Max Browne's explanation:
https://www.youtube.com/shorts/eTXSK5tDJxA
But Chip Kelly introduced a new way of running Hail Mary straight out backyard football (and frankly I prefer it to the standard scrum):
https://www.youtube.com/shorts/bVh1bCBxKDY
And here's part 3/3:
https://www.youtube.com/shorts/wXjWayM-XzU
I know this game has scrambled people's minds such that fans are questioning E-V-E-R-Y-T-H-I-N-G but some fans are exposing their ignorance.
I'm seeing a lot of bitching about the Rhino personnel package for its ineffectiveness but it has a place in a surprising number of situational use cases. I bet fans don't remember Coach Harbaugh used his version of Rhino to scheme up Donovan Edward's 2nd TD against Washington in the National Championship Game. Washington was completely confused by our starting RT Trente Jones (post-Zinter injury) lining up as the H-back.
To clarify, I don't intend to write War & Peace here defending Beck's gameplan versus Western Michigan. If anything, I'm stunned by his gameplan because it didn't match the things I observed from 2025 Utah. (This summer, I spent time watching the All-22 film of all 13 Utah games from last season). I can give a laundry list of glaring discrepancies but first and foremost would be the flagrant lack of RPOs. His offense relies on RPOs as a constraint to punish defenses for stacking the box. The gameplan used neither bubble RPOs nor glance RPOs to protect the run game. The end result was a bizarre fetish for running into brick walls.