My take is that street wear receded in influence and Nike got greedy selling stuff like the tech fleece line for say $180 when other brands were doing similar at say $80

Posted on September 10, 2026 at 06:41:34 PM by Daytripper

Nike has never been manufactured that well. Most their stuff falls apart after a season or two, so when tastes change and you are marking up poorly made stuff so high yea sales gonna go down.

I also think it hurts them that Lebron is firmly a millenial and there is no superstar singular Gen Z American athlete right now. Not like Tiger or Michael or Lebron prior.

Back to the board

Thread:

Did McKinsey ruin Nike? - By Cincywolve September 10, 2026 at 06:34:28 PM
- Donahoe was former worldwide managing director at Bain. (nm) - By suede September 10, 2026 at 06:35:52 PM
  - Chat GPT take: Nike’s failure looks like a classic case of a great consumer brand becoming too optimized by management theory. * - By Cincywolve September 10, 2026 at 06:39:01 PM
    - My take is that street wear receded in influence and Nike got greedy selling stuff like the tech fleece line for say $180 when other brands were doing similar at say $80 - By Daytripper September 10, 2026 at 06:41:34 PM
      - Brands get old. Nike got old.* - By Alpo September 10, 2026 at 06:50:05 PM
        
        Explain the loss of share to Adidas and the numbers that ONON has been putting up. DKS bought FL and their earrings were horrific * - By crumbs September 10, 2026 at 08:01:50 PM
        
        Olympics a rebranding and rebuild of retail channel is a good opportunity for a comeback* - By Cincywolve September 10, 2026 at 07:06:34 PM
      - Yes, that’s exactly what happened. * - By crumbs September 10, 2026 at 06:49:36 PM
    - Ceded shelf space in brick and mortar. (nm) - By suede September 10, 2026 at 06:41:16 PM
    - Everyone bought Dunks/Pandas. Then everyone bought Gazelles. * - By crumbs September 10, 2026 at 06:40:53 PM

The Victors

My take is that street wear receded in influence and Nike got greedy selling stuff like the tech fleece line for say $180 when other brands were doing similar at say $80